Feeling overwhelmed when thinking about which products, toys, and gear to get for your baby or toddler?
In keeping with my mission to help reduce the overwhelm new parents face when it comes to parenting information, I’ve compiled a list of all my favorite products to help you navigate the buying-for-baby process, whether you’re expecting, shopping for the nursery, newly postpartum, in need of baby gear, looking for the right toys, curious about good books for your little one, and more.
Why trust me? I’m all about research and evidenced-based information. I’ve spent more than 25 years in this field-–as a parenting expert, author, coach, and journalist (and you may have even seen my name on the cover of many of the What to Expect® books). You already love my bite-sized parenting tips and information on Instagram, and you’re reading my AMAZING book Bite-Sized Parenting and finding it so helpful. You may have already booked a parenting coaching session with me, watched my Newborns 101 video course, or read my schedules e-guide for babies and toddlers. And you know that if I’m recommending a product, it’s because I’ve tested it or used it myself, researched it, and/or have heard from my hundreds of thousands of followers how much they love it. And while many of these links are affiliate links (which helps support the work I do), I won’t recommend a product that is harmful to your child’s health and safety and that I don’t believe in 100%, so I’m very selective when making these recommendations.
Looking for ideas from a different category? Send me an email or DM about the products you’re looking for and I’ll add it to my lists!
TOYS
If you’re looking for a month-by-month playing and toy-buying guide for the first year, look no further than my Playing with Your Baby e-guide, available for downloading. The guide has more toy options and recommendations than the lists below, and the toy recommendations are geared specifically for the age and developmental stage your baby is in each month.
Toy Subscription: Lovevery
Toy Subscription: Montikids
Totter + Tumble play mat
BOOKS
Books for babies (newborn-12 months)
Books for toddlers (12-24 months)
Books for preschoolers (24+ months)
Parenting book: Bite-Sized Parenting: Your Baby’s First Year by Sharon Mazel
NEWBORN NEEDS
Before buying up a storm for your newborn, be sure to download my FREE 20-page Ultimate Newborn Checklist e-guide. It’ll give you the details on all the must-haves, the nice-to-gets, and the definitely-don’t-needs!
Create an Amazon baby registry for FREE
Create a Babylist baby registry for FREE
Newborn care basics and supplies
Blackout shades (Use code Sharon10 for 10% off)
SlumberPod blackout pod for travel cribs (5% off with coupon code SHARONMAZEL)
Kyte baby clothes, sleepers, body suits
Twelve Little diaper bags (Use code SHARON15 for 15% off)
BATH PRODUCTS AND TOYS
Baby baths and bathing products
ON THE GO WITH BABY
ErgoBaby OMNI 360 baby carrier
ErgoBaby Metro+ Deluxe Compact Stroller
Traveling with babies/toddlers
PACIFIERS AND TEETHERS
FEEDING SUPPLIES
All High chairs
Stokke Tripp Trapp
Stokke Steps
ErgoBaby Evolve 3-in-1 High Chair and Kitchen Helper Stool
Lalo High Chair
All Feeding solids products (bowls, plates, utensils…)
Sprout toddler tower and toddler table (Use code Sharon10 for 10% off)
High Chair Catchy (Use code SHARONMAZEL10 for 10% off)
TOOTHBRUSHES AND TOOTHPASTES
WARM WEATHER SUPPLIES
Sunglasses for babies/toddlers
TOILET TRAINING
BABYPROOFING
TODDLER SHOES
FOR MOM: PREGNANCY
Not sure what to pack when you’re ready to head to the hospital to give birth? Download my FREE Hospital Bag Checklist e-guide today! It’ll give you all the info you need!
FOR MOM: POSTPARTUM, BREASTFEEDING
FOR MOM: FERTILITY
Fertility and Ovulation trackers
CPR COURSE AND CERTIFICATION
SAFE CLEANING PRODUCTS
FULL AMAZON STOREFRONT
Sharon Mazel, Pregnancy & Parenting Expert’s Amazon Page
Special deal: FREE 30 days of Amazon Prime
COACHING
Parenting & Pregnancy Coaching with Sharon Mazel
E-GUIDES FROM SHARON
Scheduling Your Baby’s Day eGuide
Scheduling Your Toddler’s Day eGuide
NEWBORN PREP VIDEO COURSE
Newborns 101: Preparing and Caring for Your New Baby with Confidence
